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• Story

Setting the standard

The Better Business Standard has arrived, designed to create better ways for businesses to share the good they’re doing – . . .

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Ten years later, there are no quick fixes

In a world hooked on speed, Ethos has always been about slow, careful stories. As we celebrate a decade in . . .

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Common threads

Faaiza Akbor meets a Ghanaian artist using recycled fabric as a catalyst for behaviour change. Published: 28.10.2025 Writer: Faaiza Akbor . . .

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Design for a better world: Flood warning

Ole Andreas Finseth and Thale Hoy-Petersen, art directors of ad agency Publicis Kitchen are re-inventing climate crisis communications with their . . .

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The hundred year books

Emily Wilcox meditates on the timeless nature of storytelling in an ancient Norwegian forest... Published: 18.08.2025 Writer: Emily Wilcox There . . .

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Side dish

Faaiza Akbor and Fiona Shaw speak to Simone Jones, Head of Food Solutions at Swiss kitchen stalwart Betty Bossi, on . . .

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Hide or seek?

Why is play important? And what role does it play in our changing world, asks Fiona Shaw? (First published in . . .

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How to: Embrace inclusive design

Inclusion and accessibility are fundamental to innovation, success, and human connection. Dr. Anthony Giannoumis is the author of The Sins . . .

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Our ethos

Ethos is a magazine for and about people who embrace new and innovative ways of doing business. We cover stories about the most progressive business leaders, their teams, ethos and ideas to give you a unique insight into how they’re changing how business is done.

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