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Ethos Issue 25 – out mid-October 2026
Ethos 25 is all about turning ideas into action.
Every issue starts with a question: how do ideas actually get into the world? Not the pitch-deck version – the real one, where someone has to do the unglamorous work of making a concept come to life.
This issue is full of that work. Our cover story, about TEDx, shows how it’s sharing ideas peer-to-peer – not handed down from on high – that spark action. We travel to Finland, where foraging hands knowledge and provision back to individuals and communities, outside the formal food system and in Gaza, young people connected to the Earth Prize are building hope through agency and problem-solving, rather than waiting for it to arrive.
In Madagascar, we learn about community-led conservation work that’s happening in partnership with Chester Zoo and we hit Hamburg for 48 hours, too. Our cover story catch up contemplates a startling pivot from Allbirds while our dive into design plays its role in highlighting patterns and process: Artek’s design philosophy treats good design as a democratic, everyday good – not a luxury abstraction and we talk to Gehl about designing cities around how people actually live – not how planners assume they should.
And whether it’s a brand building trust through story or a citizen shaping the place they live, the same golden thread shimmers through it all: ideas only matter once someone makes them happen.
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